Making the most of the value producing opportunities inherent in becoming a digital business

Digital businesses:

• Are customer-focused, putting the customer at the centre of everything they do;

• Value and understand data and effectively use the information gathered to improving the business’ processes and to better serving the needs of customers;

• Are innovators, constantly staying ahead of the curve;

• Use digital tools to collaborate and spread the decision-making process across the entire business thereby becoming more responsive to the needs of their customers;

• Are lean and agile, using just the cloud-based digital services they need, when and how they need them, without massive investment in IT infrastructure;

• Understand the importance of being mobile to reach customers who increasingly purchase via their mobile phones.

The session will cover some of the following topics:

• Maximising the benefits of digital transformation;

• Digital transformation as a step towards successful eCommerce and participation in the debate around the eCommerce and -Digital Services agreement progressing at the WTO;

• Extending digital transformation to SMEs in LDCs, giving them a voice in the shaping of global eCommerce frameworks, and policy

• Case studies of businesses that have successfully embraced digital transformation

Speakers:

• Lisa McAuley, CEO- Global Trade Professionals Alliance (GTPA),

• Collins Rex, Director – Global Trade Professionals Alliance (GTPA) and

• Annette Ssemuwemba, Deputy Executive Director – EIF Programme

Event details:

Date: Wednesday 3rd April 2019

Time: 10:00 AM - 11:30 AM

Location: Palais des Nations, Geneva, Switzerland

For further information please click here